Content Marketing Include Videos in Your Strategy

Content Marketing Include Videos in Your Strategy Including videos in your Content Marketing strategy is an excellent alternative to increase the authority of a brand, especially on the web, and to increase engagement with your content. Currently, video is INDISPENSABLE for any successful digital marketing strategy. According to Breadnbeyond research with video marketing statistics for 2020, 72% of consumers prefer to learn about a product or service, that is, through videos. The research also makes the shocking prediction that by 2022, 82% of all internet traffic will come from online videos. In this article, we'll show you why it's so important to use videos in your strategy, and how to do it.

Follow Video content is more easily absorbed Even if you create the perfect article for your audience, with unique information that will solve all your readers' problems, there is still Fax List the possibility that your content will not be read due to lack of time, laziness, or any other unforeseen event. The truth is that, as much as written content is essential to spread your ideas, it is much easier to play a video and stay there, watching or just listening . Reading requires unique dedication and concentration. Watching a video, no. That's why it's so important to include videos in your strategy. You could continue publishing your articles, for example, but including a supporting video within it.

This is a way to anticipate obstacles and make your content incredibly easy to “digest”. This makes it possible for your message to reach as many interested parties as possible. Increased Engagement Because it is easy and dynamic content, video sharing rates are better compared to other formats. Also in the Breadnbeyond survey , it was found that 92% of mobile device users share videos with other people. On LinkedIn, for example, users share 20x more videos than any other type of post. The numbers speak for themselves. How many times have you shared with your friends that great text you read on your favorite blog? A few times, probably. What about that funny video less than a minute long you found on YouTube? So it is.